Principles of Ecommerce and Online Marketing (WDMD 346)
Classes -
WDMD
This course is an introduction to the principles of online marketing and ecommerce. We will emphasize theoretical concepts and practical implementation for business-to-business and business-to-consumer models, with some discussion of implications for non-profits and community-building practices in general.
Course materials will be updated daily, May 23rd - June 7th.
Syllabus (UPDATED)
Lectures (Podcasts)
Here's the sequence and links to course documents that might be helpful:
| Day | Topic | Supporting Material |
| 1 | E-Commerce Fundamentals | Lecture and podcast - Updated Summer 2011 |
| 2 | Networks and Social Networking | Lecture and podcast - Updated Summer 2011 |
| 3 | Branding and Marketing | Lecture and podcast - Updated Summer 2011 |
| 4 |
Market Analysis Business Models Online Business Plans |
Lecture and podcast |
| 5 |
Strategy Formulation Metrics, Dashboards |
Lecture and podcast |
| 6 | Traffic Building | Lecture and podcast |
| 7 |
Business-to-Business Marketing Prototyping |
Lecture and Podcast |
| 8 | Building a Business | Lecture and podcast |
| 9 |
Mobile Devices Media Transformation |
Lecture and podcast |
| 10 |
Future Trends Convergence and Lifestyle Policy |
Lecture and podcast |
Last Updated on Wednesday, 01 June 2011 18:54